Pam Williams founded Ecole Chocolat Professional School of Chocolate Arts in 2003 to deliver high quality educational opportunities both online and face-to-face to students all over the world. Now celebrating its 10^th Anniversary, Ecole Chocolat offers a range of chocolate making programmes suitable for both beginners and those with experience who want to improve their knowledge and skills. Programmes include the Professional Chocolatier Programme, Chocolate Making from the Bean, Quality Assurance & Keeping Limits for Chocolatiers and Master Chocolatier and Chocolate Programmes. In Jan 2011, Pam received the Fine Chocolate Industry Association’s Recognition of Excellence in Service to the Industry.

In 2006 Pam created http://chocomap.com to celebrate the fine chocolate industry. Later in Spring 2011, she launched a free mobile app, Find Chocolate, using the chocomap global directory of over 2500 chocolate shops. The app has been a success with over 12000 downloads to date.